Fuel Fly Airport Food (Mobile)
Ordering Application
Fuel Fly
Fuel Fly is a quick, easy and simple food ordering app that is tailored specifically towards customers for food vendors at airports. Traveling can often be hectic and things may come up that affect your food plans. That is why Food Fly is so valuable for any traveler to have.
THE PROBLEMS.
I collected data using a 10 question survey through Survey Monkey and sent them through email, social media, forums like Reddit, and in-person conversations, and got responses from 36 respondents that fit my criteria. I also did 4 in-depth interviews to collect more personal experiences.
WHEN ASKED “WHAT BOTHERS YOU MOST ABOUT AIRPORT FOOD?”
70.59% of people said it was the price.
11.76% of people said it was the long lines.
5.88% of people said it was the quality.
11.76% or people said it was the selection.
WHEN ASKED “ARE YOU A CREATURE OF HABIT WHEN YOU CHOOSE A PLACE TO EAT OR DO YOU LIKE PICKING NEW PLACES?”
29.41% of people said they tend to keep their favorites.
70.59% of people said they do'n’t mind trying new things.
WHEN ASKED “WHICH FOOD ORDERING APPLICATION DO YOU LIKE USING THE MOST?”
32.35% of people said DoorDash.
5.88% of people said Grub Hub
8.82% of people said Post Mates.
14.71% of people said Uber Eats
38.24% of people said none of them.
I ALSO DID 4 IN-DEPTH INTERVIEWS…
to collect more personal experiences. By gathering all of my findings, I discovered the general reasons why people don’t like buying food or using apps at airports.
They don’t have time in their layover to wait in line to grab a bite to eat.
Products at airports typically are upped in price even though some of the food items are subpar. Making users warry of ordering food, because they don’t want to waist their money.
They never have good wifi in airports, so it is hard to access applications while waiting during layovers.
Not everyone speaks or reads the same language, so ordering food from a fore gin menu is a bit intimidating.
They don’t always like the food options in their terminals, and don’t know the food options in other terminals.
PROJECT’S GOALS.
FOR USERS:
Be able to order food ahead of time so they can quickly pick up there order and avoid missing their next flights.
Offer multiple language menu options for international travelers.
Make available first hand which food vendors give them the most bang for their buck.
Have a navigation system that helps users find their restaurant in the airport.
USER PERSONAS.
USER’S FLOW.
MAP
WIREFRAMES.
The experience a user has when ordering food for the first time using Fuel Fly.
FIRST ROUND OF WIREFRAME USER TESTING RESULTS.
I tested and observed the wireframe above with 2 volunteered users. The wireframe was tested by printing it out on paper, and having my two users test it manually to what their natural flow would take them, and this was their input…
TESTER 1:
TESTER 2:
“UI on ''Favorites'' button icon is too small for me to read.”
Answer: I will make the button more large and change the shape of the restaurant card to a more rectangle look instead of square, so that way the UI can appear larger for the user to see.
“I want to find a specific restaurant or food item in an airport, but I don't know where I can find it on here. “
Answer: I will add a search icon after user selected the airport traveling tool. They will be able to search any food item or restaurant if available in their airport.
“I usually get lost in finding other airport terminals in a layover, not really the gates. “
Answer: Will switch the gate search tab to terminal. (Already implemented in current wire-frame)
“The language section seemed too over emphasized in the wire frame. It makes it confusing to me what to press next.”
Answer: Will minimize the number of screens in the language menu section options to more straight to the point approach.
OBSERVATION:
The users seemed to understand the flow and knew exactly what buttons to press to continue to the next screen. They did however have to look closely on some of the UI elements to know what to press, as referenced in tester 1’s comment.
ACCORDING TO THE USERS, WHAT WAS RESOLVED?
From prior data obtained in surveys the biggest complaint in airport foods in “Quality, Price, and Languages in Menus”. According to the users input after the wireframe testing these problems were resolved. Next round of wireframe is to work on the testers complaints mentioned above from the user testing. Once finished, I will need to retest it again.
